Australian consumer report lacking in safety ratings

ANCAP is calling for new car safety ratings to be included in an important consumer report for the Australian market.

The Australasian New Car Assessment Programme (ANCAP) is calling on the Australian Competition and Consumer Commission (ACCC) to broaden the scope of its market study into the new car retailing industry to include safety rating information.

According to ANCAP’s Chief Executive Officer, James Goodwin the failure by the ACC to recognise the importance of safety rating information as a key element in the new car buying process is unfortunate.

“This study is an important step in understanding consumer needs in a changing and competitive marketplace but information about vehicle safety ratings and how safety is presented in showrooms and advertising should be a focus area,” he said.

According to ANCAP, survey results indicate that about 90% of people buying new vehicles believe that ANCAP safety ratings should be displayed on all new cars.

“Consumers invest significant amounts of money in a new car purchase so it is important to ensure safety information is correctly marketed and no competitive advantage is gained from brands or dealers through the misuse of vehicle safety ratings,” Mr Goodwin said.

The ACCC market study will review industry practices in the sector to assist in identifying risks to consumers and the competitive process as well as explore purchasing behaviours and new car buyer expectations.

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