Cycling event to raise cash for road safety campaign

The Johannesburg Telkom 947 cycling event is aimed at raising sponsorship to fund improvements in road safety for protecting South African children.

Over 30,000 cyclists will participate in the 20th edition of Johannesburg’s biggest cycling event, the Telkom 947 Cycle Challenge, which will be held on Sunday 20th November.

As part of its effort to raise funds for the much needed children in road safety initiative, Xperien has invited other corporates to ‘Ride for a purpose’ and join the cycle team from local company, Xperien at the Telkom 947 Cycle Challenge. The campaign aims to raise R300,000 (around £17,000) for Wheel Well.

Xperien’s Urban Mining initiative aims at assisting non-profit organisations that provide education and assistance for disadvantaged children in South Africa. It is an ambassador for Wheel Well, a non-profit organisations that focuses on safety for children.

Xperien CEO Wale Arewa says Wheel Well is the only not for profit organisation that focuses exclusively on children in road safety. “It is a small organisation with a huge task at hand.”

The Xperien Cycling team was established specifically to raise awareness for this non-profit organisation. The team and its supporters network at key cycling events to create exposure for sponsors in return for their contribution.

“With car crash death and injury remaining unacceptably high, our work is more urgent than ever. The exposure that we will enjoy during an event such as the 947 Cycle Challenge is immensely valuable and funding will give us wings to fly,” says Peggie Mars from Wheel Well.

A sponsorship of R1650 (£95) will secure entry to the Telkom 947 Cycle Challenge and includes registration fee and cycling shirt. Alternatively, to support this initiative, there is the ability to ‘Challenge a rider’ by sponsoring a rider per kilometre with a minimum of R1 (£0.06) per kilometre.

“We are deeply honoured that Xperien partnered with us in this challenge and grateful that we will be enabled to do what we do best, road safety for our dearly beloved children,” Mars concludes.

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