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Tyre company distributes high visibility vests to Oslo cyclists
Cyclists in Oslo have been getting attention from Michelin today in a campaign by the company to supply them with Hi-Viz vests ahead of the winter.
With autumn already upon us and darkness already falling significantly earlier, cycling commuters are faced with problems of their visibility to other drivers, something which Michelin has been endeavouring to correct today in Scandinavia.
Supported by the Michelin man himself, representatives of Michelin Nordic took to the streets of Oslo today armed with piles of Hi-Viz vests which they were giving out freely to local cyclists.
A partner in the World Health Organization’s “Decade of Action for Road Safety”, Michelin Nordic is committed to play its role in making large reductions in the number of people killed on roads globally by the end of the decade. The use of highly visible clothing plays one role in helping to reduce the death toll amongst more vulnerable road users such as cyclists.
In a survey which took place in May in Oslo, only 9% of cyclists felt safe whilst riding around Norway’s capital city. Three-quarters of those surveyed stated that they would cycle more frequently if they thought there had been improvements in road safety.
According to Michelin Nordic’s road safety officer, Lennart Lomaeus, all road users share a responsibility for reducing the number of collisions on the road, not just cyclists. The distribution of jackets will helpt to increase the profile of cyclists on the roads in the eyes of other drivers and thereby make them safer.