Volvo launches luxury S90 model in North America

The Volvo S90 with semi-autonomous driving features and advanced safety technology is being showcased at the NAIAS event in Detroit.

Volvo S90 launched on US marketVolvo is currently at the North American International Auto Show (NAIAS) in Detroit, which is taking place this week and next week, to launch its new premium saloon car, the Volvo S90.

The launch at NAIAS comes on the back of strong sales growth for the company in the US market with a 24% overall growth rate throughout 2015 with very high rates being seen month on month at the back end of the year, something which senior management at the group expects to continue throughout this year.

This launch is seen by Volvo as the second chapter in the complete renewal of the company’s product range which began in 2015 with the new XC90 and shares much of the innovative design that is shaping Volvo’s latest product range.

Driving experience

Volvo is determined that the pleasure of driving will remain for its customers, even with advances in vehicle automation. In this respect, its recent investment in the company’s highly advanced chassis simulator has proven useful in the development of the driving experience for the S90 to ensure the driving dynamics, performance and ride have been optimised.

Commenting on this, Volvo’s Senior VP of Research and Development, Dr Peter Mertens said, “We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort.”

Safety and autonomy

Volvo’s proprietary IntelliSafe Assist package is supplied as a standard feature on the S90 and includes such features as Adaptive Cruise Control (ACC) for maintaining safe distances regardless of speed changes, Distance Alert and Pilot Assist to bring semi-autonomy to the S90.

Operating on motorways at speeds of up to 80mph (130kph), Pilot Assist uses semi-autonomous technology to guide the car through gentle steering inputs so that it stays within its lane. The technology doesn’t rely on the presence of other vehicles on the road for use as a guide.

Another important safety feature for the North American market is large animal detection technology. Animal strikes in the vast rural areas of the USA and Canada during the night often result in devastating consequences for the vehicle occupants. With large animal detection, the car is able to detect the presence of deer, horses or moose any time during the day or night and provides a driver alert and braking support if necessary in order to avoid a collision or mitigate the consequences of one.

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